Wednesday, July 7, 2010

NetFlix is Making Big Moves... Joins with Relativity Media

Netflix and Relativity Media announced they will be streaming first run theatrical releases to Netflix subscribers. What makes this deal different than other Netflix streaming deals is that it will happen during the "pay TV window", which means that NetFlix will deliver movies at the same time or before Pay TV companies like HBO and Showtime will be broadcasting the film.

Cheaper-TV take: This is a huge coup for Netflix. They are now directly taking on the big boys like HBO and Showtime. I consider this another nail in the coffin in the old way of broadcasting and delivering content.  It's time for Netflix users to celebrate!